I recently met Edward Cole, the founder and CEO of Tire'd Watch Company. I bought one of his men's black watch for myself and it is definitely a statement piece. His watches come in three colors, white, olive and black. as seen below. I figured I could not go wrong with classic black.
The inspiration for the Tire’d Watch Company, was driven by passion for extreme sports and automobiles, Ed set out to create a unique and brilliant timepiece–a bold, imposing watch with a clear personality that answered all of the problems he had with other watches. Tire’d Watch is sold on-line and in exclusive boutiques like Tourneau.
The introductory collection from the brand is called Rapide — a reflection of the fast-paced sports world. It is a timepiece designed and manufactured for all aspects of an active lifestyle. It is waterproof up to 10 ATM’ S and the distinctive positioning of the crown at 10 o’clock, alleviates the discomfort sports enthusiasts often experience while wearing their watch. The 44mm Rapide is Swiss-made and is driven by the ETA 2892-A2 three hand automatic movement and a self-winding mechanism with ball bearings. It has a date indicator, corrector and stop second device. Adding a green component, Ed was able to use recycled tires to create a bold, textured rubber strap that emulates tire treads. The case, crown, bezel and deployment buckle are created using recycled aeronautical and medical grade titanium. The band is lined with hand-stitched, calf-skin. Pretty Cool!
The goal at Tire’d Watch Company, is simple; to provide a limited edition, hand crafted timepiece for a unique consumer. Their clients shun the mass produced and enjoy the exclusivity and quality that only a specialty company like Tire’d Watch can provide.
Designed with passion and manufactured with confidence; there is no mistaking a timepiece made by the Tire’d Watch Company. Check it out! xo, 5th